18+ years of
multi-sector
management experience
Experience Highlights
At the moment we are a small team, we just banded together somewhere early in 2020.
With each one of us having quite a bit of experience in different disciplines we know exactly how the
product market works, and also how it doesn’t work. We have seen everything from big corporates to small
start-ups with each having their own bumps and bruises.
We don’t believe you can’t find our
knowledge somewhere else, but we are absolutely convinced you won’t find the way we put this knowledge
together anywhere else. Our ways of working, our beliefs, and our values are what makes us fundamentally
different.
No matter who you are, we are Square One, and that’s where to start solving any
problem. So feel free to drop by and tell us your story, we are more than happy to ask the questions
others won’t.
Quick overview of my experience
Highlights
As a highly experienced Sales Director with a track record of accomplishment, I have devoted my entire
career to ascending via promotions to more senior roles. In my most recent position, I am responsible
for all sales-related parts of each organization, including developing complete Sales and Marketing
strategies and ensuring that all business development projects and activities enhance P&L performance
on a continuous basis. My knowledge is wide and encompasses B2B, B2C, FMCG, OTT, IPTV, MVNO, SaaS, and
MaaS.
In addition, I thrive at developing strategic plans for important accounts, supervising all parts of
client growth, and aggressively driving change and transformation projects. I prioritise the customer
and client experience, building a sales department culture of high-quality standards.
As a senior professional with extensive experience and versatility, I possess a wide variety of transferrable management and company enhancement talents. My everyday tasks entail using my interpersonal, problem-solving, and negotiating abilities, as well as my superior IT and extensive project management knowledge. I thrive in high-pressure circumstances, am driven by surpassing goals, and provide hands-on campaign management that is both motivating and hands-on. I take pleasure in being a good impact, giving support and help proactively, and having a rare capacity to both manage and inspire. My job has provided me with a plethora of diverse experiences that have allowed me to build and direct Sales and Marketing on both national and international levels.
I am solely responsible for formulating and executing the business strategy for a wide range of work streams, including Lyca E-Shop, Insurance, Remittance, Money, Wallet, Reward, Loyalty, IP TV, Lotto, Casino, Bingo, Customer app, and WiFi.
As a senior professional with extensive experience and versatility, I possess a wide variety of transferrable management and company enhancement talents. My everyday tasks entail using my interpersonal, problem-solving, and negotiating abilities, as well as my superior IT and extensive project management knowledge. I thrive in high-pressure circumstances, am driven by surpassing goals, and provide hands-on campaign management that is both motivating and hands-on. I take pleasure in being a good impact, giving support and help proactively, and having a rare capacity to both manage and inspire. My job has provided me with a plethora of diverse experiences that have allowed me to build and direct Sales and Marketing on both national and international levels.
I am solely responsible for formulating and executing the business strategy for a wide range of work streams, including Lyca E-Shop, Insurance, Remittance, Money, Wallet, Reward, Loyalty, IP TV, Lotto, Casino, Bingo, Customer app, and WiFi.
I have successfully supervised an increase in transactions of £8 million per month, with a 10% growth
in new clients and £2 million in monthly transactions; 10% (E-Shop) and transactions by 8 million GBP
per month. 12% (Lyca Money), 8% (TV), 10% (Lotto / Casino / Bingo), and 10% (WiFi). I have established
solid professional connections with both external and internal stakeholders in order to acquire
funding, handle vendor procurement procedures efficiently, and build the B2B pipeline. My
responsibilities included directing major changes across all work streams, initiating acquisitions,
combining diverse operations under Lyca Group, decreasing fixed costs, simplifying manpower,
outsourcing the contact center, and relaunching the new website and E-wallet.
I oversaw the design and execution of a plan to increase customer success ratings by working closely with the Product and Customer Services teams in six countries and integrating Trustpilot across 23 countries. I gain enormous joy from all elements of Sales, Marketing, Operations, and Account Management, and I have consistently produced exceptional outcomes. My personal attitude is to continually strive for greatness, placing equal importance on my love of work and my capacity to have a good influence.
Engage with me:
Twitter
Instagram
I oversaw the design and execution of a plan to increase customer success ratings by working closely with the Product and Customer Services teams in six countries and integrating Trustpilot across 23 countries. I gain enormous joy from all elements of Sales, Marketing, Operations, and Account Management, and I have consistently produced exceptional outcomes. My personal attitude is to continually strive for greatness, placing equal importance on my love of work and my capacity to have a good influence.
Engage with me:
Twitter
Instagram
Lyca Mobile Group Feb 2019 - Present
Key Achievements
My experience at Lyca group
Director of Strategic Partnerships, Dec 2022 - present
Established and maintained mutually beneficial, long-term partnerships with important industry
partners, resulting in expanded income streams and higher brand exposure.
Developed and implemented a successful partnership strategy, discovering and obtaining new cooperation possibilities across many industries, hence growing the company's market presence.
Implemented a systematic method for evaluating and prioritising possible partnerships, with an emphasis on aligning partners with the strategic objectives of the organisation and optimising resources.
Negotiated advantageous collaboration terms and agreements, guaranteeing alignment with the organisation's aims and protecting its interests.
Led cross-functional teams to execute collaborative projects and initiatives, resulting in seamless cooperation and the achievement of shared business goals.
Developed and implemented a successful partnership strategy, discovering and obtaining new cooperation possibilities across many industries, hence growing the company's market presence.
Implemented a systematic method for evaluating and prioritising possible partnerships, with an emphasis on aligning partners with the strategic objectives of the organisation and optimising resources.
Negotiated advantageous collaboration terms and agreements, guaranteeing alignment with the organisation's aims and protecting its interests.
Led cross-functional teams to execute collaborative projects and initiatives, resulting in seamless cooperation and the achievement of shared business goals.
Spearheaded unique co-marketing and co-branding strategies, increasing brand awareness and generating
more leads for both partners.
Fostered a culture of open communication and trust among partners, therefore promoting the sharing of best practices, expertise, and resources and contributing to enhanced operational efficiency and overall success.
Continuously analysed partnership performance, utilising data-driven insights to identify improvement opportunities and adapting strategy appropriately to maximise return on investment.
Contributed significantly to the growth of the firm by establishing high-impact collaborations that led to the creation of new goods, services, and chances for market expansion.
Acted as a thought leader and industry expert, representing the organisation at conferences, events, and forums while improving connections and establishing new networking possibilities for future partnerships.
Fostered a culture of open communication and trust among partners, therefore promoting the sharing of best practices, expertise, and resources and contributing to enhanced operational efficiency and overall success.
Continuously analysed partnership performance, utilising data-driven insights to identify improvement opportunities and adapting strategy appropriately to maximise return on investment.
Contributed significantly to the growth of the firm by establishing high-impact collaborations that led to the creation of new goods, services, and chances for market expansion.
Acted as a thought leader and industry expert, representing the organisation at conferences, events, and forums while improving connections and establishing new networking possibilities for future partnerships.
Head of Sales Professional Channel (Enterprise) B2B/ SME, Apr 2019 - Jan 2023
Forged strategic alliances with notable organizations, including the Department of Education, Ofcom,
BBC, B2S, Welsh Government,.GOV, and Digital Learning, leading in greater brand awareness and revenue
development.
Successfully executed Tier 1 affiliate marketing methods, resulting in enhanced company lead generation and conversions.
Extended the company's sales reach via channel sales strategies, targeting both B2B and B2C sectors, and generating substantial market share gain.
Secured national retail agreements, allowing the company's goods and services to be disseminated to a vast array of retail locations, hence enhancing total sales performance.
Established partnerships with multiples and symbol groupings, resulting in the development of distribution channels and an increase in brand visibility.
Increased corporate sales by focusing on important business customers and giving solutions targeted to their individual needs and objectives.
Successfully executed Tier 1 affiliate marketing methods, resulting in enhanced company lead generation and conversions.
Extended the company's sales reach via channel sales strategies, targeting both B2B and B2C sectors, and generating substantial market share gain.
Secured national retail agreements, allowing the company's goods and services to be disseminated to a vast array of retail locations, hence enhancing total sales performance.
Established partnerships with multiples and symbol groupings, resulting in the development of distribution channels and an increase in brand visibility.
Increased corporate sales by focusing on important business customers and giving solutions targeted to their individual needs and objectives.
Collaborated with top comparison websites such as uSwitch, Money Saving Expert, and Money Supermarket
to increase consumer acquisition and strengthen the company's online profile.
Entered the internet market, building a strong presence on sites such as Amazon and eBay, and substantially boosting sales via these channels.
Secured a high-profile agreement with West Ham United, therefore increasing brand exposure and capitalising on co-marketing possibilities.
Involved universities, UniDays, and StudentBeans in the development of tailored marketing campaigns and promotions designed to attract students and young professionals to the brand.
Implemented FinTech linkages, therefore improving the sales process and boosting the client experience with new financial solutions.
Successfully implemented incentive platform initiatives, resulting in enhanced customer retention and repeat business by fostering customer loyalty and engagement.
Entered the internet market, building a strong presence on sites such as Amazon and eBay, and substantially boosting sales via these channels.
Secured a high-profile agreement with West Ham United, therefore increasing brand exposure and capitalising on co-marketing possibilities.
Involved universities, UniDays, and StudentBeans in the development of tailored marketing campaigns and promotions designed to attract students and young professionals to the brand.
Implemented FinTech linkages, therefore improving the sales process and boosting the client experience with new financial solutions.
Successfully implemented incentive platform initiatives, resulting in enhanced customer retention and repeat business by fostering customer loyalty and engagement.
Head of Sales & Marketing: - Professional Channel (B2B & B2C), Feb 2019 - Jan 2023
Forged strategic alliances with notable organizations, including the Department of Education, Ofcom,
BBC, B2S, Welsh Government,.GOV, and Digital Learning, leading in greater brand awareness and revenue
development.
Successfully executed Tier 1 affiliate marketing methods, resulting in enhanced company lead generation and conversions.
Extended the company's sales reach via channel sales strategies, targeting both B2B and B2C sectors, and generating substantial market share gain.
Secured national retail agreements, allowing the company's goods and services to be disseminated to a vast array of retail locations, hence enhancing total sales performance.
Established partnerships with multiples and symbol groupings, resulting in the development of distribution channels and an increase in brand visibility.
Increased corporate sales by focusing on important business customers and giving solutions targeted to their individual needs and objectives.
Successfully executed Tier 1 affiliate marketing methods, resulting in enhanced company lead generation and conversions.
Extended the company's sales reach via channel sales strategies, targeting both B2B and B2C sectors, and generating substantial market share gain.
Secured national retail agreements, allowing the company's goods and services to be disseminated to a vast array of retail locations, hence enhancing total sales performance.
Established partnerships with multiples and symbol groupings, resulting in the development of distribution channels and an increase in brand visibility.
Increased corporate sales by focusing on important business customers and giving solutions targeted to their individual needs and objectives.
Collaborated with top comparison websites such as uSwitch, Money Saving Expert, and Money Supermarket
to increase consumer acquisition and strengthen the company's online profile.
Entered the internet market, building a strong presence on sites such as Amazon and eBay, and substantially boosting sales via these channels.
Secured a high-profile agreement with West Ham United, therefore increasing brand exposure and capitalising on co-marketing possibilities.
Involved universities, UniDays, and StudentBeans in the development of tailored marketing campaigns and promotions designed to attract students and young professionals to the brand.
Implemented FinTech linkages, therefore improving the sales process and boosting the client experience with new financial solutions.
Successfully implemented incentive platform initiatives, resulting in enhanced customer retention and repeat business by fostering customer loyalty and engagement.
Entered the internet market, building a strong presence on sites such as Amazon and eBay, and substantially boosting sales via these channels.
Secured a high-profile agreement with West Ham United, therefore increasing brand exposure and capitalising on co-marketing possibilities.
Involved universities, UniDays, and StudentBeans in the development of tailored marketing campaigns and promotions designed to attract students and young professionals to the brand.
Implemented FinTech linkages, therefore improving the sales process and boosting the client experience with new financial solutions.
Successfully implemented incentive platform initiatives, resulting in enhanced customer retention and repeat business by fostering customer loyalty and engagement.
Head of Sales & Marketing for VAS (Value Added Services), Feb 2019 - Jan 2023
Managed and grew the Lyca Phone Shop (E-Shop) with success, resulting in improved revenue and consumer
engagement.
Led Lyca Remit's sales and marketing activities, enhancing the company's remittance services and expanding its market share.
Effectively positioned Lyca Insurance as a trustworthy and competitive insurance provider by overseeing its launch and growth.
Led Lyca Remit's sales and marketing activities, enhancing the company's remittance services and expanding its market share.
Effectively positioned Lyca Insurance as a trustworthy and competitive insurance provider by overseeing its launch and growth.
Pioneered the establishment and marketing of Lyca Lotto, therefore establishing a Successful and
popular lottery business
Designed and executed the Lyca Rewards programme to increase consumer loyalty and encourage repeat purchases
Spearheaded the development and launch of the Lyca Customer application, which provides customers with a smooth and user-friendly experience.
Designed and executed the Lyca Rewards programme to increase consumer loyalty and encourage repeat purchases
Spearheaded the development and launch of the Lyca Customer application, which provides customers with a smooth and user-friendly experience.
fwip (VI HEALTHY LIVING LTD) – Sales Director, FMCG, 2018-2019
Key Achievements
My experience at VI Healthy Living
Highlights
Played a leading role within this FMCG organisation, providing direction,
building strong relationships, and developing robust strategic solutions.
Provided strategic vision for the company`s sales activities involving: ideas development, planning, research, analysis and evaluation, and the focusing of core commercial and sales objectives.
Provided strategic vision for the company`s sales activities involving: ideas development, planning, research, analysis and evaluation, and the focusing of core commercial and sales objectives.
Instilled high-quality standards within the Sales Team by cascading a range of
skills including, negotiation, identification of client needs, focused targeting, customer analysis,
and sales planning.
I built a highly effective team of 21 professionals for the UK and DE market (Country sales heads, National and Regional controllers, and account managers).
I built a highly effective team of 21 professionals for the UK and DE market (Country sales heads, National and Regional controllers, and account managers).
SMARTZI LTD, Chief Sales & Marketing Officer (CSMO) Current Consulting Director, 2018-2019
Key Achievements
My experience at SMARTZI
Highlights
Opened new and sales leads and evolved them into sustained contracts; initiated
an `action plan` approach to securing new business and dealing with all levels up to and including
CEOs.
Defined and improved the product strategy to convert application/dispatching systems/integration of systems with relevant business requirements and consolidated the existing Private Hire Vehicle industry. Positioned the brand to suit the current and future global markets with innovative product offerings (SaaS and Maas).
Defined and improved the product strategy to convert application/dispatching systems/integration of systems with relevant business requirements and consolidated the existing Private Hire Vehicle industry. Positioned the brand to suit the current and future global markets with innovative product offerings (SaaS and Maas).
Communicated with important and newly acquired customers, ensuring that
excellent relationships were built and maintained, with client satisfaction at the forefront of the
team agenda.
Drove the new business acquisition model to position Smartzi in the heart of the London Private Vehicle Hire industry; implementing a bespoke B2B/B2C/B2D strategy and built the pipeline for 2018-2019.
Designed and implemented an innovative `Driver Reward Program` with value-added services to increase incremental revenue growth.
Drove the new business acquisition model to position Smartzi in the heart of the London Private Vehicle Hire industry; implementing a bespoke B2B/B2C/B2D strategy and built the pipeline for 2018-2019.
Designed and implemented an innovative `Driver Reward Program` with value-added services to increase incremental revenue growth.
LEBARA LTD, Head of Global Sales/Sales Director, IPTV / SaaS / FinTech / MVNO – Dec 2013-Jan 2018
Key Achievements
My experience at Lebara group
Highlights
Assumed full control over multiple areas, including; commercials, marketing,
projects and strategic direction. Increased client base and managed business development to move the
company back into profitability.
Ensured the Sales and Marketing Team consistently delivered on or above their targets (KPIs) and achieved a reduction in procurement costs by 10% through renegotiation of existing agreements and increased product profits by 7%.Drove successful strategies to combat anti-piracy activities in the marketplace, and was responsible for both business strategy and growth.
Ensured the Sales and Marketing Team consistently delivered on or above their targets (KPIs) and achieved a reduction in procurement costs by 10% through renegotiation of existing agreements and increased product profits by 7%.Drove successful strategies to combat anti-piracy activities in the marketplace, and was responsible for both business strategy and growth.
Led the launch of the FinTech VOIP project SaaS and app offering, drove the
sales and marketing functions and developing the go to market strategy initiative, defined the
offering and SaaS product, successfully launching VOIP Products in 3 countries.
Successfully launched IPTV in the UK, EU, AUS and CA markets and as well as launching a SaaS FinTech project in the UK, FR, DE markets. Coordinated and led leading teams across all countries generating 8-12 million EURO per month per country.
Successfully launched IPTV in the UK, EU, AUS and CA markets and as well as launching a SaaS FinTech project in the UK, FR, DE markets. Coordinated and led leading teams across all countries generating 8-12 million EURO per month per country.
DREAMS Ltd, Operations Manager, 2011-2013
Key Achievements
My experience at Dreams
Highlights
I was operationally responsible for end-to-end project work on a successful TV
campaign and provided operational oversight and visionary leadership for 43 managers and retail stores
with a combined turnover of £67 million.
Created and drove a successful team to increase LFL growth by 54% from 63% - the highest ever growth within the company, and won the Won ‘Top Divisional Manager’ award. Introduced performance reporting systems, facilitated data reviews, and performance analysis to gauge execution and adjust sales strategy.
Created and drove a successful team to increase LFL growth by 54% from 63% - the highest ever growth within the company, and won the Won ‘Top Divisional Manager’ award. Introduced performance reporting systems, facilitated data reviews, and performance analysis to gauge execution and adjust sales strategy.
Decreased staff turnover by 15% by encouraging a more engaged workforce,
establishing a culture of collaboration and driving mutual performance.